Real Estate : China housing labelised Disney explode

The Chinese real estate market experienced since last February a real boom, encouraged by various government measures to support economic development and investment. In the Shanghai region, the estate has seen a combine weight of at least unusual: Disney.

The Chinese developers already displayed a wide smile (China Vanke, the leader in construction, has seen sales take off more than 95% in October), the hilarity could soon win, including those established in Shanghai and its environs. On 4 November, the Chinese government has in effect endorsed the implementation of a Disneyland in the region. For business owners, the announcement had the effect of a bomb whose effects have not been waiting. In the hours that followed the decision to allow the Disney theme park to settle the land and property for sale near saw applications flow and inflate their prices dramatically. The owner of land would have sold well at a price 4 times higher than it originally sought.

In 2007, the city of Chuansha (nearby Shanghai to host the park), an individual could afford a new property for 2000 to 3000 yuan per square meter (between 197 and 295 euros). Rumors of a possible settlement of Disney have changed the outlook of real estate in the region to establish the price per square foot between 9000 and 11,000 yuan in February 2009 (between 885 and 1082 euros). The Disney dream come true now, those prices now are around the 17,000 yuan (1,672 euros).

"If Disney moved here, the old district Chuansha will be rebuilt. It's good for everybody and it will boost the industry "welcomes owner. Although the winners of the moment, the developers show some caution, however, explains a local real estate agent: "the question is not whether to sell or not. Since the news was confirmed, no one knows to what extent the presence of Disneyland will affect housing prices. So the developers prefer to wait and see what happens. " In this context, some developers have even seen fit to temporarily halt their sales.