Estate leisure: the Club Med part in the conquest of China

Club Med has just announced that its first ski village in China will soon open in winter 2010, Yabuli, the main ski resort in the country. In addition, five other villages, three resorts, should be achieved by 2015.

"China, a major growth driver for the Club Med, with a potential of more than 200,000 customers in China in 2015, could then represent the 2nd market after France," said Henri Giscard d'Estaing, Chairman and CEO of Club Mediterranee.
All projects will be developed by management, in close relation with local investors who will own walls.

Club Med relies on two important factors in its efforts to make China a growth area. On the one hand, this year the number of Chinese customers in the villages of the Asian Club has increased by 23% compared to 2008, reaching 23,000 people. With 142 euros per day, your rate of these customers was greater than that of the French and Americans.

On the other hand, the group enjoys a high reputation among customers upscale Chinese. "The image of Club Med is the best among the brands that have not yet hotel presence in China," said a statement from the group.